Which is your perfect digital product? A guide to scalability

A Note From Colleen

Hi, Friends.

This week I’m sharing 4 types of digital products and why you might choose one over another. 

Also FREE WORKSHOP ALERT. Have you saved your seat? Details below.

Thanks for being here.

Cheers,

Colleen Kochannek, Publisher

*This publication may include affiliate links and links to products I sell. If you click and buy, I may earn revenue and/or commission. 

August 18, 2024. 3pm Central Time. Limited-Time Replay.

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What You’ll Learn:

1. You'll learn how to create a simple (low risk) digital product from your own expertise and experience, without having to learn some new skill.

2. You'll learn the fastest way to get that digital product out and selling using a tool as simple as navigating Netflix.

3. You'll get a no-nonsense approach to marketing so you don't have to shake down family and friends to buy your product.

4. You'll learn what time and cost commitments are involved in launching your business (much less than you might be thinking).

OPEN HOUSE: Get personalized advice and answers to your burning questions. This isn’t just about generic information – it’s about addressing your specific needs.

There are different types of digital products, but which is right for you?

Types of Digital Products:

1. Downloadable Products: eBooks, guides, checklists, planners (e.g., How to Crochet for Beginners - An eBook)

2. Templates and Swipe Files: Customizable designs or pre-written content (e.g., social media templates, email sequences, calendar templates)

3. Online Courses, Workshops and Programs: Pre-recorded (or live) lessons, workshops, or membership sites delivered virtually

4. Virtual Services: Coaching, consulting, or freelance work (e.g., virtual assistant, graphic design)

Which Digital Product Type Is Right For You? 

Choosing Your Ideal Digital Product: Balancing Preference and Scalability

How much access will customers have to you and how much do you want to grow.

Product Types Ranked by Scalability:

1. Downloadable Products and Templates

•    Most scalable

•    Create once, sell it over and over 

•    Automated delivery

•    No ongoing time investment required

2. Courses and Workshops

•    Moderate scalability

•    Options range from fully automated to high-touch

•    Can include:

  • Self-study materials

  • Community engagement

  • Direct access to creator (limited scalability)

3. Virtual Services

• Least scalable

• Growth limited by your availability

• Scaling options:

  • Increase work hours

  • Hire additional staff

Recommendation for Beginners:

Start with a simple downloadable product/templates to:

• Launch quickly

• Build an audience

• Test market demand

• Minimize initial risk

As you gain experience, you can explore other product types or combine multiple formats to round out your digital business.

When I decided to pack up my house in Florida and move back to my hometown, after being away for 23 years, it was hard. I went back and forth for months, but my gut kept telling me to go for it.

When I finally realized that the decision didn’t have to be permanent I let myself make the bold decision… and felt confident about it. 

Making choices is the only thing that keeps us moving forward, but we also have to give ourselves some grace. We’ll never have enough information to know that our decision is 100% right.

Here's how I approach decision making (now with 57 years experience under my belt): 

1. Embrace the process: Like anything in life, it’s about the journey. Recognize that decisions, big or small, are moving you forward. 

2. Give yourself permission: Allow yourself to make choices, even when uncertain. We simply cannot have all the information up front and waiting until you do will certainly lead to missed opportunities.

3. Stay open to change (give yourself grade): Adjust your decision if new information leads you to.  

4. Understand indecision: Choosing not to decide is itself a decision, often with its own consequences. For me, personally, I’d rather regret a choice than wonder what if.

It’s okay to try a new version of an old favorite. 

If you’ve ever been to St. Louis you know Imo’s Pizza is the best in the world (we can argue about this fact later). Fortunately, my grocery stocks frozen Imo’s pizza, which is always on my staples shopping list: break, milk, water, frozen Imo’s.

I visited with my best friend last night and I suggested Imo’s. When she saw me pull it out of the freezer she was horrified (an exaggeration, but…) 

She was skeptical that a frozen version would be as good as fresh, but the proof was in the empty serving dish (no leftover pizza for breakfast today).

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