Overthinking Isn’t A Strategy

It’s time to stop overcomplicating. One problem, one product, one place to sell.

Author

Colleen Kochannek
January 26, 2025

In partnership with

A Note From Colleen

Hi, friends!

This week, we’re talking about simplicity - and the sneaky habit of overthinking everything. Here’s the truth: you already have the know-how, interests, and skills to create something valuable online right now.

But here’s where we get stuck: the endless scroll of “stuff” online. Which tools to use? Which product to make? Should you launch this way or that way? And don’t even get me started on fonts, colors, and logos.

The secret? Strip it all back. Start with a simple problem you can solve. Create a simple digital product to solve it. Then, set up a simple place where people can buy it. That’s it.

It doesn’t need to be perfect. It just needs to be real. Let simplicity guide you, and the rest will fall into place.

Thanks for being here.

Cheers,

Colleen Kochannek, Publisher

*This publication may include affiliate links and links to products I sell. If you click and buy, I may earn revenue and/or commission. 

FROM IDEA TO INCOME: HOW TO LAUNCH A MONEY-MAKING PROJECT THAT WORKS FOR YOU

Starting something new doesn’t have to feel overwhelming. Instead of thinking about launching a whole business, let’s focus on something smaller and more doable: a project. A money-making project can reflect your interests, skills, or even your quirks. It’s flexible, fun, and a great way to dip your toes into the digital world.

The best part? You can have multiple projects over time, each representing a different part of you or what you want to share with the world. Here’s how to create your first one.

  1. Start With What You Know

You don’t need to create a groundbreaking idea to start a project. Often, the most profitable ideas come from what you already know or do naturally. Maybe it’s a system you’ve created for planning your day, a hobby you’ve mastered, or a knack for solving a specific problem. Everyday know-how is valuable - start there.

  1. Choose A Project With One Clear Goal Or Outcome

Your first project doesn’t have to be huge or perfect; it just needs a singular focus. What’s one promise or result your project can deliver? Will it teach a skill, solve a problem, or save people time? Narrowing it down makes it easier to create and easier to sell.

  1. Create A Simple Sales Page

Before diving into the project itself, outline its purpose by writing a sales page or information page. Describe your product to a potential customer. This helps you get clear on what you’re offering, who it’s for, and what makes it valuable. Plus, it keeps you focused on delivering just enough to meet your goal -no extras required.

  1. Build The Project (Keep It Small)

Whether your project is a downloadable guide, a short video series, or even a checklist, keep it simple. The goal isn’t to create an opus; it’s to put something tangible out into the world. Think of this as your first step in testing what works and building confidence.

  1. Tell The Story Of Your Project

Marketing doesn’t have to feel icky. It’s just storytelling. Share how your project came to be, why you created it, and how it can help people. Think of your project like a star in its own mini-magazine. Use content pillars -like behind-the-scenes moments, useful tips, and answers to FAQs -to guide what you share.

  1. Use Platforms You Already Know

You don’t need to become a social media expert overnight. Start with the one platform you know best. If you’ve been using Facebook for years, begin there. Familiarity lets you focus on creating and connecting instead of figuring out new tech.

  1. Set Up Your Storefront Quickly

Selling your project doesn’t require a fancy website. Use a simple platform like Stan.Store to create a digital storefront in an afternoon. It’s beginner-friendly and takes the stress out of the technical side, so you can focus on your project instead of worrying about templates and coding and custom domains.

  1. Launch And Get Feedback

Once your project is ready, share it with everyone. Use your marketing plan to promote it and invite people to check it out. The key here isn’t perfection - it’s action. Your first launch is about learning: What do people love? What questions do they have? What could be better?

  1. Build Momentum With What You Learn

After launching, pay attention to feedback. It will guide your next steps, whether that’s tweaking your project, creating another one, or improving your marketing or messaging. The more projects you try, the better you’ll get at turning your interests into income.

The Big Picture

Money-making projects are about creating something that works for you. They’re small, flexible, and don’t require a massive time commitment. Over time, you can create multiple projects that reflect different aspects of your interests and expertise.

The two things to keep in mind?

  • Start simple. Overthinking kills momentum.

  • Get support. You don’t have to figure it all out alone.

Remember, this isn’t about building an empire overnight. It’s about taking small, meaningful steps toward doing something you love and earning income in the process. So go ahead and start your first project today.

Follow me everywhere. We’re not putting all our eggs in one place. 

One of my goals moving forward is to build a thriving community across multiple platforms, so no matter where you prefer to hang out online, you can connect with me.

You can follow me on the platform of your choice:

Also…The 3rd Act Collective Is OPEN FOR ENROLLMENT. 

The 3rd Act Collective An online membership community where we uncover who you are now, identify your expertise, and leverage it to generate income online.  Enrollment is OPEN NOW. Cancel anytime, no long-term contracts.The 3rd Act Collective is OPEN FOR ENROLLMENT (Special Pricing and no long term contracts).

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